{"id":979264,"date":"2025-09-15T12:15:27","date_gmt":"2025-09-15T16:15:27","guid":{"rendered":"https:\/\/www.denofgeek.com\/?p=979264"},"modified":"2025-09-17T12:22:43","modified_gmt":"2025-09-17T16:22:43","slug":"spawn-todd-mcfarlane-break-a-character-out-comics-bubble-video","status":"publish","type":"post","link":"https:\/\/www.denofgeek.com\/comics\/spawn-todd-mcfarlane-break-a-character-out-comics-bubble-video\/","title":{"rendered":"Spawn Creator Todd McFarlane Explains How to Break a Character Out of the Comics Bubble"},"content":{"rendered":"\n<p>Todd McFarlane is more than just comics. He may have got his start penciling for <a href=\"https:\/\/www.denofgeek.com\/dc\/\">DC<\/a> and <a href=\"https:\/\/www.denofgeek.com\/marvel\/\">Marvel<\/a>, and then became a superstar while working on <em><a href=\"https:\/\/www.denofgeek.com\/spider-man\/\">Amazing Spider-Man<\/a><\/em>, but these days he is far more known as the creator of <a href=\"https:\/\/www.denofgeek.com\/spawn\/\">Spawn<\/a>, a character who has appeared in television and film, and as the namesake of McFarlane Toys.<\/p>\n\n\n\n<p>It&#8217;s that very ability to spread into other media that allows McFarlane to remain in the spotlight, even decades in the industry.<\/p>\n\n\n\n\n<p class=\"wp-block-cnx-video-embed\"><script id=\"8e675352cce944408bbd86564cf30975\">\n(new Image()).src = 'https:\/\/capi.connatix.com\/tr\/si?token=6cc529b5-0e26-45aa-a63b-0ffed4b3437f&cid=1ffe12eb-eb53-11e9-b4d2-06948452ae1a';\n  cnx.cmd.push(function() {\n    cnx({\n      playerId: \"6cc529b5-0e26-45aa-a63b-0ffed4b3437f\"\n,      mediaId: \"59d2266b-2316-48cf-ac24-c8df0afdcf14\"\n    }).render(\"8e675352cce944408bbd86564cf30975\");\n  });\n<\/script><\/p>\n\n\n<p>&#8220;The one thing that I try to stress to other creative people is longevity matters,&#8221; McFarlane told <em>Den of Geek<\/em> in an exclusive interview. &#8220;At some point, over time, and I don&#8217;t care what business it is, you&#8217;re going to have high and low points. But what matters is that you make sure that your brand, that word that you&#8217;re putting out there, just never goes away. It always stays out there, even with attrition that comes over and over and over and over.&#8221;<\/p>\n\n\n\n<p>&#8220;Has <em>Spawn<\/em> had highs and lows? Of course it has,&#8221; McFarlane admits. When he debuted the character in 1992 as part of the launch of <a href=\"https:\/\/www.denofgeek.com\/image-comics\/\">Image Comics<\/a>, McFarlane experienced both record sales and critical derision. The big retail numbers, driven in part by a collector&#8217;s market that went bust within two years, and the flashy artwork seemed to make Spawn a textbook example of a fad. Sure, it would be popular in the moment. But like so many other also-rans against the Big Two, Marvel and DC, it would quickly sputter away.<\/p>\n\n\n\n<p>Yet that&#8217;s not what happened. <em>Spawn<\/em> continues to be an ongoing concern even 30 years after its debut, and has produced not only popular toys and a movie that&#8217;s reached cult status, but also some respected runs by creators such as <a href=\"https:\/\/www.denofgeek.com\/alan-moore\/\">Alan Moore<\/a>, <a href=\"https:\/\/www.denofgeek.com\/garth-ennis\/\">Garth Ennis<\/a>, <a href=\"https:\/\/www.denofgeek.com\/greg-Capullo\/\">Greg Capullo<\/a>, and others.<\/p>\n\n\n\n<p>According to McFarlane, he&#8217;s been able to enjoy such success because he doesn&#8217;t focus on short-term wins.<\/p>\n\n\n\n<p>&#8220;My frustration as president of Image Comics is that creators come in and do four or five issues of really good books that, in my mind, could easily go 40, 50, 60 issues. You don&#8217;t have to do 300, that&#8217;s me being insane. But four or five issues and then jumping to the next thing? You&#8217;re not building anything that resonates because your book&#8217;s the hot thing for two weeks and then the hype goes away. And here&#8217;s the problem. You get big sales on your first five and then they start to flatten or taper down. And the thought is, &#8216;Well, I can go start another book and I get big sales for the next five of those, right?&#8217; The answer is &#8216;yes,&#8217; economically. In the short term. But I&#8217;m telling you, long term you need to get to issue 50. Every book that Image Comics has done that has gone 50 or more issues has gotten outside the bubble.&#8221;<\/p>\n\n\n\n<p>By the bubble, McFarlane refers to an invisible barrier that limits a character&#8217;s popularity to the comic book fans who have pull lists at their shops and visit comic-centric outlets. The choir isn&#8217;t at all a bad thing, McFarlane explains, but they&#8217;re only one part of a potential audience.<\/p>\n\n\n\n<p>&#8220;The choir is always coming,&#8221; the Image Comics co-founder points out. &#8220;How do you get it now out to t-shirts, hats, toys, video games, movies, TV shows, so that your neighbor may have heard the word? <em>Walking Dead<\/em>, as great as that book was, got outside the bubble. When I tell people I created Venom, they go &#8216;Oh my gosh, Todd,&#8217; but it&#8217;sbecause they went and saw the movie. They didn&#8217;t buy the comic book. They got it because Venom got outside the bubble again.&#8221;<\/p>\n\n\n\n<p>Such longevity is only possible if creators don&#8217;t get distracted by the highs of a new book launch, or discouraged when sales dip and keep pushing to 50 issues. And to do that, they just have to keep focused on the work itself.<\/p>\n\n\n\n<p>&#8220;You put a book out every month, and four years and two months adds up to 50,&#8221; he states. &#8220;Here&#8217;s my frustration: I could have a room of a thousand of my peers, and I could ask a simple question, &#8216;How many of you have been in the business for four years and two months?&#8217; I&#8217;m going to get an 85 percent hand-raise. And then I&#8217;m going to go, &#8216;And how many of you spent any of that time on your own project that you own?'&#8221;<\/p>\n\n\n\n<p>For McFarlane, that makes all the difference. A creator-owned book won&#8217;t break out of the bubble if not even the creator sticks with it. And McFarlane is convinced that creators can do it.<\/p>\n\n\n\n<p>&#8220;If you&#8217;ve been in the industry four years and two months, you could have done it,&#8221; he declares. &#8220;How many have been in the business for 10 years, 15 years, 20 years? You could have done this four times over. You could have got the 50, started a new IP. And yet, when I was talking to Eric Stephenson, the editor-in-chief at Image Comics, and we asked, &#8216;How many books have actually gotten to 50 in 30-plus years outside of the original founders and the partners?&#8217; We could only count five.&#8221;<\/p>\n\n\n\n<p>For evidence of his claims, McFarlane need only look to his own work. &#8220;I&#8217;ve got <em>Spawn<\/em> #367. I&#8217;ve got seven compendiums,&#8221; he points out. &#8220;I&#8217;ve gotten to issue 50 seven times on <em>Spawn<\/em>, and now I&#8217;m adding three more.&#8221;<\/p>\n\n\n\n<p>McFarlane&#8217;s quick to point out that he says this not to boast\u2014&#8221;It&#8217;s just math,&#8221; he points out\u2014but rather to encourage his fellow creators to be able to reach the same level of success he has, to make his character a household name.<\/p>\n\n\n\n<p>&#8220;I have done it, one human being has done it with the help of lots of good talented people, 10 times, and the rest of my community in 30 years has done it five times.&#8221; Here&#8217;s hoping others can do the same with their characters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todd McFarlane is more than just comics. He may have got his start penciling for DC and Marvel, and then became a superstar while working on Amazing Spider-Man, but these days he is far more known as the creator of Spawn, a character who has appeared in television and film, and as the namesake of [&hellip;]<\/p>\n","protected":false},"author":116,"featured_media":49750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"dog_exclude_from_homepage":false,"dog_do_not_display_featured_image":false,"dog_external_link":"","dog_product_price":0,"dog_product_button_label":"Buy Now","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9568],"article_type":[776],"topic":[4441,2349,2333,5454,62002],"sponsored":[],"feeds":[],"coauthors":[64587,69553],"class_list":{"0":"post-979264","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-comics","8":"article_type-features","9":"topic-image-comics","10":"topic-sdcc","11":"topic-spawn","12":"topic-superhero","13":"topic-video","14":"entry"},"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spawn Creator Todd McFarlane Explains How to Break a Character Out of the Comics Bubble | Den of Geek<\/title>\n<meta name=\"description\" content=\"Exclusive: Todd McFarlane explains his formula breaking out of the comics bubble by keeping a character alive for 50 issues or more. 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And in the decades since the character first appeared in the original launch of Image Comics, his mythos have only grown more overwrought, with each addition including ever more players in a\u2026","rel":"","context":"In &quot;Movies&quot;","block_context":{"text":"Movies","link":"https:\/\/www.denofgeek.com\/movies\/"},"img":{"alt_text":"Spawn Poster from 1997","src":"https:\/\/www.denofgeek.com\/wp-content\/uploads\/2022\/11\/plex-Spawn.jpg?fit=1799%2C1012&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/www.denofgeek.com\/wp-content\/uploads\/2022\/11\/plex-Spawn.jpg?fit=1799%2C1012&resize=350%2C200 1x, https:\/\/www.denofgeek.com\/wp-content\/uploads\/2022\/11\/plex-Spawn.jpg?fit=1799%2C1012&resize=525%2C300 1.5x, https:\/\/www.denofgeek.com\/wp-content\/uploads\/2022\/11\/plex-Spawn.jpg?fit=1799%2C1012&resize=700%2C400 2x, https:\/\/www.denofgeek.com\/wp-content\/uploads\/2022\/11\/plex-Spawn.jpg?fit=1799%2C1012&resize=1050%2C600 3x, https:\/\/www.denofgeek.com\/wp-content\/uploads\/2022\/11\/plex-Spawn.jpg?fit=1799%2C1012&resize=1400%2C800 4x"},"classes":[]},{"id":788969,"url":"https:\/\/www.denofgeek.com\/comics\/batman-spawn-the-comic-book-crossover-years-in-the-making\/","url_meta":{"origin":979264,"position":1},"title":"Batman Spawn: The Comic Book Crossover Years in the Making","author":"Jim Dandy","date":"October 7, 2022","format":false,"excerpt":"There\u2019s something charmingly accessible about Todd McFarlane and Greg Capullo. Talking to them, you never get the feeling that you\u2019re talking to a multimedia titan of geek culture or one of the most beloved Batman artists of all time, respectively. 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So far we\u2019ve seen the familiar with Shang Tsung, Nightwolf, and Sindel. We\u2019ve had special guest stars in\u00a0the Terminator\u00a0and the\u00a0Joker. That leaves the sixth entry, Todd McFarlane\u2019s\u00a0Spawn. McFarlane\u2019s been wanting his creation to show up in\u2026","rel":"","context":"In &quot;Culture&quot;","block_context":{"text":"Culture","link":"https:\/\/www.denofgeek.com\/culture\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":953542,"url":"https:\/\/www.denofgeek.com\/culture\/the-walking-deads-robert-kirkman-todd-mcfarlane-and-tmnt-headline-ebay-lives-sdcc-collectible-auction-extravaganza\/","url_meta":{"origin":979264,"position":3},"title":"The Walking Dead\u2019s Robert Kirkman, Todd McFarlane, and TMNT Headline eBay Live\u2019s SDCC Collectible Auction Extravaganza!","author":"John Saavedra","date":"July 24, 2024","format":false,"excerpt":"VISIT THE EBAY LIVE HUB FOR ALL SDCC LIVE STREAMS HERE. The biggest luminaries in nerd culture have descended upon San Diego and Comic-Con International is underway! Every year, fans from around the world scour the convention hall for autographs, rare exclusives, and neat finds to complete their collections, and\u2026","rel":"","context":"In &quot;Culture&quot;","block_context":{"text":"Culture","link":"https:\/\/www.denofgeek.com\/culture\/"},"img":{"alt_text":"","src":"https:\/\/www.denofgeek.com\/wp-content\/uploads\/2024\/07\/ArticleImage-2-1.jpg?fit=1200%2C675&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/www.denofgeek.com\/wp-content\/uploads\/2024\/07\/ArticleImage-2-1.jpg?fit=1200%2C675&resize=350%2C200 1x, https:\/\/www.denofgeek.com\/wp-content\/uploads\/2024\/07\/ArticleImage-2-1.jpg?fit=1200%2C675&resize=525%2C300 1.5x, https:\/\/www.denofgeek.com\/wp-content\/uploads\/2024\/07\/ArticleImage-2-1.jpg?fit=1200%2C675&resize=700%2C400 2x, https:\/\/www.denofgeek.com\/wp-content\/uploads\/2024\/07\/ArticleImage-2-1.jpg?fit=1200%2C675&resize=1050%2C600 3x"},"classes":[]},{"id":602909,"url":"https:\/\/www.denofgeek.com\/tv\/todd-mcfarlane-like-hell-i-wont-documentary-trailer-release-date\/","url_meta":{"origin":979264,"position":4},"title":"Todd McFarlane: Like Hell I Won&#8217;t Documentary Release Date Confirmed","author":"Kirsten Howard","date":"July 21, 2020","format":false,"excerpt":"It's almost time to go another round with one of the most stubborn men in comics. Spawn creator and Image Comics co-founder Todd McFarlane is the subject of an incoming documentary called Todd McFarlane: Like Hell I Won't, which is set to chronicle his decades-long career and abject refusal to\u2026","rel":"","context":"In &quot;Movies&quot;","block_context":{"text":"Movies","link":"https:\/\/www.denofgeek.com\/movies\/"},"img":{"alt_text":"Promo Image For Todd McFarlane: Like Hell I Won't","src":"https:\/\/www.denofgeek.com\/wp-content\/uploads\/2020\/07\/todd-mcfarlane-lhiw.jpg?fit=960%2C500&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/www.denofgeek.com\/wp-content\/uploads\/2020\/07\/todd-mcfarlane-lhiw.jpg?fit=960%2C500&resize=350%2C200 1x, https:\/\/www.denofgeek.com\/wp-content\/uploads\/2020\/07\/todd-mcfarlane-lhiw.jpg?fit=960%2C500&resize=525%2C300 1.5x, https:\/\/www.denofgeek.com\/wp-content\/uploads\/2020\/07\/todd-mcfarlane-lhiw.jpg?fit=960%2C500&resize=700%2C400 2x"},"classes":[]},{"id":183441,"url":"https:\/\/www.denofgeek.com\/movies\/spawn-did-the-movie-deserve-more-love\/","url_meta":{"origin":979264,"position":5},"title":"Spawn: did the movie deserve more love?","author":"jbindeck2015","date":"September 30, 2015","format":false,"excerpt":"Mark Dipp\u00e8 made his directorial debut with Spawn. He introduces himself on the film's commentary track on the DVD by suggesting that \u201cYou can blame it all on me.\u201d Very kind of you, Mark. Listening to a commentary on a film like Spawn is interesting. It reminds us of something\u2026","rel":"","context":"In &quot;Movies&quot;","block_context":{"text":"Movies","link":"https:\/\/www.denofgeek.com\/movies\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.denofgeek.com\/wp-json\/wp\/v2\/posts\/979264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denofgeek.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denofgeek.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denofgeek.com\/wp-json\/wp\/v2\/users\/116"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denofgeek.com\/wp-json\/wp\/v2\/comments?post=979264"}],"version-history":[{"count":10,"href":"https:\/\/www.denofgeek.com\/wp-json\/wp\/v2\/posts\/979264\/revisions"}],"predecessor-version":[{"id":979288,"href":"https:\/\/www.denofgeek.com\/wp-json\/wp\/v2\/posts\/979264\/revisions\/979288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.denofgeek.com\/wp-json\/wp\/v2\/media\/49750"}],"wp:attachment":[{"href":"https:\/\/www.denofgeek.com\/wp-json\/wp\/v2\/media?parent=979264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denofgeek.com\/wp-json\/wp\/v2\/categories?post=979264"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/www.denofgeek.com\/wp-json\/wp\/v2\/article_type?post=979264"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.denofgeek.com\/wp-json\/wp\/v2\/topic?post=979264"},{"taxonomy":"sponsored","embeddable":true,"href":"https:\/\/www.denofgeek.com\/wp-json\/wp\/v2\/sponsored?post=979264"},{"taxonomy":"feeds","embeddable":true,"href":"https:\/\/www.denofgeek.com\/wp-json\/wp\/v2\/feeds?post=979264"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.denofgeek.com\/wp-json\/wp\/v2\/coauthors?post=979264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}